![]() “I can’t help you if Manhattan real estate collapses because of Covid. “This is what you decided, and if you think this is a major bubble, which I think it is for 80% of the product, then don’t buy. “That happens when you buy Tesla TSLA stock, like there is no keeping it real,” he said. ![]() While Vaynerchuk was upbeat about the long-term appreciation of iconic sports cards, he acknowledged that collectors need to account for the inherent risk of spending thousands on cards. Do I think that when you buy a bunch of young kids that haven’t done anything, you’re going to get caught? Yeah.” “Do I think it’s a great investment? Yes. “I’ve been saying it for quite a while,” he said. He is concerned many who have jumped in on the hobby hysteria have not done their research and will be left holding the bag. ![]() That was the time when Vaynerchuk sensed the market was getting red hot and exited his position before the 1994 MLB strike collapsed the entire industry. I would probably make an exclusive product that only can be bought in the five and dimes, bodegas and stores around local Spanish neighborhoods.” Is There A Bubble Coming?Īs a slew of new collectors with dollar signs in their eyes came to the hobby in 2020, the rush felt eerily like the early to mid-1990s. I would go in, probably donate money to a bunch of low-income fields around the country to make them Topps fields. I would do it by leaning into those four or five superstar players that we just talked about and tried to do access and exclusive s***. I would do it by doing something with J Balvin and Bad Bunny. “I would do it through Spanglish content on TikTok. “If I bought the brand tomorrow, I would have a wild strategy session around 8-to-15-year-old Spanish-speaking American boys,” he said. and Juan Soto to gain market share in these baseball-crazed communities. Vaynerchuk said he would promote young Latino stars like Fernando Tatis Jr., Vladimir Guerrero Jr. I think their base products should have more one-of-ones and lottery tickets in them. I also think that Panini has outnavigated supply and demand to Topps. “I think it’s very important to have a 99-cent-a-pack product, so we try to get a lot more kids in. ![]() “First, I would create a new product that was extremely low cost,” he said. If he had control of Topps, he said, his first move as CEO would be to aim for a younger demographic by creating more low-priced products with rare insert cards. It’s just insane.” What Gary Vee Would Do If He Were Topps’ CEOĪs baseball cards have been closely aligned with the sport’s culture for the past 70 years, Vaynerchuk noted how rising prices have pushed young urban fans away from collecting. ![]() I mean, even right now, I can’t stop smiling. Go to the five and dime, go to 7-Eleven, go to a sports card store, open a pack, and there I am. “Outside of buying the New York Jets, I will never do anything professionally that made me pinch myself more than when I formalized the deal that I’m going to have a card,” he said, adding: “I had an insert in Topps Series 2. While those honors would send most collectors into a frenzy, Vaynerchuk said the real prize was seeing his own card in the Topps 2019 Allen and Ginter baseball card set. In 2019, Vaynerchuk signed a deal with Topps that included his own insert set in Topps’ flagship series, as well as a limited-edition standalone set he personally curated. How Topps Made Gary Vee’s Dream Come True ![]()
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